Category Archives for "Blogging"

Five Reasons Why You Should Have A Company Blog

When the internet was still “new” – when it was just beginning to catch on and companies decided to go online – it was enough to have a web site. A page about your company, another to announce your products and a contact page were all you needed.

Now though, things are changing. The more that businesses have taken to the online arena, the more that each company – whether a small home-based business, a slightly larger small business or even a major corporation – needs to do in order to set itself apart from the competition.

A company blog is an effective tool for doing just that: and that’s the first reason why you should have a company blog. A company blog enables you to reach out to current and prospective clients, to add content to your website on a daily basis and to open up a dialog with your customers.

This dialog allows you to be genuine, to just talk with your current and prospective clients about what your company does, what it has to offer and why your products or services would benefit them. In a company blog, you’re able to show your personality, interact with those people who will use your products or services.

With your company blog, you’ll be able to establish a trust based relationship – and that’s the second reason why you should have a company blog. By explaining the benefits of a product or service – real benefits that customers can see for themselves by reading your posts – you won’t just be selling. Instead, you’ll be able to offer them something that they need.

When they recognize this need within their lives – either business or personal lives – your company blog will have served its third purpose: establishing credibility. When you are able to use your company blog to explain the benefits of a product or service, and your readers recognize that they can count on your information. If they can count on your information, they’ll know that they can count on your business, your products and the services that you offer.

Once your customers have read your company blog and know that they can count on you, you’ll come to the fourth reason why you should have a company blog: it enables your clients or customers to provide feedback. Every business can benefit from unsolicited testimonials.

When you’ve made a company blog post about a product and service that delivers even more than you promise, you’ll find that your regular readers and customers will comment on your blog. Others who are reading your blog, then, will be able to find even more details, more information and more reasons to purchase your products and services.

This sense of community is the fifth reason why your company ought to have a blog. All over the world, online communities form around products and services. You’ll find sites dedicated to particular sports cars, computer brands, antiques, hobbies or vacation spots: shouldn’t your company be able to benefit from this type of community?

With a well-written blog to support your company, your products and your services, you’ll find that you have an effective marketing tool: community support. Your company blog will enable you to communicate, to connect and to inform and your customers will have a place where they can interact, ask questions, get answers and find additional products or services to meet their needs.

Do Your Niche Research Before Setting Up Your Blog

Have you noticed the popularity of Blogs? Cheez, There’s a bunch of them out there.

It’s getting more difficult to tell one from another. Having made that observation, it’s pretty safe to assume that you’d better have something pretty unique to offer and you’re going to have to decide who your target market is. Or what niche are you targeting and what do you have to offer that 9000 other marketers are not offering? What will your Unique Selling Proposition (USP) be?

Once you’ve answered those questions to your satisfaction, you’ll be able to build a loyal readership, maybe even make a few bucks, with a little luck and some hard work.

Now the Internet is an endless source of resources for finding those tasty little morsels and Blogging is a pretty simple way to get your message out there but only after you’ve done your research. Heck, you can set up a free blog at http://Blogger.com in all of five minutes. But answering the questions above could take anywhere from five hours to five days. Don’t mean to scare anyone off, it’s just the reality of the internet or any business for that matter. So if your looking for an easier, softer way? You may as well just pick up your marbles and get into a different game.

Experience has taught me that as an Internet Marketer I am in the business of solving problems. So, it is my job to find a group of people with a common problem. It doesn’t need to be a huge group, actually it usually begins with a small group and if I’ve done my job at solving their particular problem, it can grow to immense proportions. Let’s brainstorm a bit. Where can we go to discover a problem that needs solved? That’s Easy. Everywhere and anywhere.

You can open up your email and scan headlines to see what problems others are solving. How to find a date, what autoresponder is best, how to use an ftp program, how to end a relationship, how to make money, who’s offering the best airfares, anyone been to the Baja. I’m sure you see my point. Problems are everywhere. It’s simply a matter of identification and locating the solution.

You can also lurk or post in marketing forums in your search for an idea. Good blogging starts with a good idea. Once again, scan the posts and see if there’s a group of posts that has people stumped. Write an article or report and link to it in your signature. Provided the forum allows this. Make sure you know the rules of each forum as leaving a link where it’s not allowed can get you flamed at the least or banned from the board at the worst.

RSS Readers are available for free at http://www.rssreader.com/ You can subscribe to as many rss feeds as you want. This is a wonderful resource for niche research. As is http://Nichebot.com/ just enter a few keywords to see how many times that keyword has been searched for.

Inventory.Overture.com/d/searchinventory/suggestion/ works the same way. Just enter a keyword and bam, there you have it. Blog directories can be found on http://Google.com. Do a search to find out what people are blogging about. Ideas are everywhere.

Get used to the idea of writing articles, reports, ebooks etc. This will be your Golden Egg. You, of course will be the Goose! (:-). Once you’ve decided where your going and what your doing. Go ahead and start out with a free blog. Do a search on Google.

Interject as much of your own personality into your blog. Let people get to know you. Build relationships with people. Earn the Trust of your peers. Give freely of yourself, as it will serve you well.

Getting the word out about your blog will require some effort on your part. Like I mentioned earlier, Locate as many blog directories as you can and submit your blogs address to them.

Write articles about your chosen niche and leave a link to you blog in your resource box at the end of your article. Do the same thing with Newsletter and Ezine Publishers in the niche of your choice. Don’t forget to post those articles to your own blog.

Reading and Writing are absolutely necessary for your business survival. Spend time in article directories reading other authors articles in your niche. Take the time to sit down with a pen and tablet. Copy the work of noted writers like Marlon Sanders, Jim Edwards, Joe Vitale, And Jimmy Brown. I don’t mean copy and use their work. Just write down their work. I cannot explain it but something happens when you write it down. I guess it puts you in a creative frame of mind and you grow in understanding. It’s a wonderful thing.

Know This: Your not going to do it perfectly. You will look back on your early work and you’ll get a chuckle. To Quote Marlon Sanders, “You Don’t Have To Get It Right, You Just Have To Get It Going”! And whatever you do NEVER EVER QUIT!

Get Started With Your First Blog

There is no question that blogging is one of the best ways to get keyword rich content on your site, get your message on the search engines and get traffic to your website. But how do you get started blogging?

When you consider starting a blog there are many options. A great way to get started blogging quickly (and for free) is to use an online ‘standalone’ service like WordPress or Google’s Blogger. These are free, highly customizable tools that support both new and more advanced bloggers. The negative is that you can’t use your website’s domain name. For instance, if using Blogger, you blog address would be something like ‘yourblog.blogspot.com.’ While you can link to this from your current website, search engines won’t know give you ‘credit’ for the extra content since it is a different domain. With creative cross linking however, you can still benefit from the increased exposure you can get from a blog.

These free services provide powerful software tool that balance value, quality, and ease of use. While some people prefer to use more basic blog services, they too can truly benefit from the ‘built-in’ benefits of WordPress or Blogger along with its existing large community of users.

One of the most notable benefits of these services is the ease of use, and advanced functionality of the service compared to some blog software applications. Neither Blogger nor WordPress require you to know any ‘coding’ and allow you to built and post to your blog with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.

If you are occasionally ‘offline’ you can benefit from WordPress’s ability to import posts. This means you can put your blog together while you are not connected to the internet and then import it later. If you already use another blogging service such you can also import your posts directly into Blogger or WordPress.

Another benefit of these services is their large widget or element and theme libraries that allow you to instantly add useful features, and professional looking styles to your blog. A very simple drag and drop interface allows you to add features such as an RSS feed with a few clicks.

Another option to consider would be blogging software that you can directly integrate into your website. Some hosting provides such as GoDaddy allow you to use your existing domain name for you blog. The benefit is that the content of your blog becomes part of what search engines see for your domain. In these cases you are more likely to pay a monthly add-on fee to your hosting provider. As an alternative, Google’s Blogger allows you to publish to a FTP site, which means you can blog from your own domain. You lose some of the flexibility of the ‘out of the box’ service, but with a little effort you can have a customized template and pretty easy posting capability that resides within your domain.

As your needs become more advanced or if you are a more technical blogger you may also consider blogging software that can be directly integrated into your website. One to consider is bBlog. bBlog is an open source, PHP/MySQL application. If you don’t know what the last sentence means, then this isn’t for you. If you do know, then you may benefit from the expanded flexibility an integrated application could provide.

In the end, you have a wide, wide range of very inexpensive (or free) options to get started.

Blog Traffic Tips – Get More Blog Traffic

Blog traffic is crucial if you are in the business of making money with your blog. If your blog traffic is low, chances are so is your revenue. So how do you increase your blog traffic? Easy if you follow these basic steps:

Post On Niche Realted Forums

Please don’t spam. Search for the forums that can be added to the niche that you wish to promote. Carefully study the entire discussed topic and relate it to the questions asked during the discussion. The discussion can also answer personal questions. Make sure that in every discussion made, you put a small resource box at the end of it to serve as a link to your blog (not always your homepage). Many forums will have you tossed if all you do is promote affiliate products, so don’t do it! It is necessary to put your bio in every end of your postings with a relevant keyword link back to your blog. Do not pursue with some of the forums that do not allow the posting of a resource box.

Write Your Own Content

You can pass an article or web content in many websites. Usually, these sites are free and if you are cash tight, you can pass your own made web contents initially. Writing your own web content will save you a ton of cash, but will also cost you a lot of time. There are freelance writers that will do the work for you, but there is something to be said about having your own personally written content. Therefore, it is wise to do your own article. The article that you will be writing must match the niche of your blog. Put knowledge that you know into every writings, you can discuss tips, tricks, guidelines that you get from your own life experiences. This will encourage your blog traffic to frequently visit your site.

Get Involved In Link Exchanges

This is the most effective way to bring traffic in your blog. This is a careful study of all the links shown on the search engines. It is important to secure the sites that are linked to you to have topics same to your blog. Blog traffic is generated if the same subject is seen on the recommendation by the site that you share your subject with. There will be an increased chance of reaching the highest rank with the benefit of linking with other site or search engines. Both sites exchanging links will benefit from this exercise. Don’t get involved with “link farms”. Send an email to the blogger you wish to exchange links with and simply ask if they are willing to exchange links. You will be surprised how many say yes. Also, if you create well written, highly niche targeted posts, bloggers will link to that post creating tons of “search-engine loved” one way links.

Create A Newsletter

If you have regular blog traffic, you must develop a newsletter for your readers. Your newsletter can be either on weekly or monthly basis. This can sometimes seem too difficult for the new blogger, but this is the time to use those freelance writters. Have them write 5-10 articles on your niche, and use tose as your newsletter. You should only put a small resources box after every article. The small box will serve as the link back to your blog. This will surely increase your blog traffic and returning visitors. If your customers like it, they may even recommend you to their friends, relatives and colleagues.

Join Traffic Exchanges

This is another form of exchange links allowing the member to view each other’s blog posts by surfing. By surfing to the blog, you are gaining points, the more you surf the more points you receive. You are also given an option to gain credits. This will not produce much blog traffic but it will obtain the names for your visitors by using squeeze pages. If you display Google Adsense on your site, be careful joining traffic exchanges as it can violate Google’s TOS.

Follow thes 5 steps and watch your blog traffic grow. It won’t happen overnight, but it will happen. Stay patient, stay focused and work harg to increase your blog traffic.