Category Archives for "General"

How To Find The Perfect Clickbank Product In 5 Easy Steps

Did you ever find yourself in the situation where you just had to press that “Buy now” button but hesitated, because you didn’t want to spend $47, $97 or even more just to find out that you chose the wrong product again? Let me tell you that I have been in that situation many times and that I finally found a 5 step guide to overcome it.

Step 1: Find your product

Let’s say you search a book for “dog training”. The first step would therefore be to go to the Clickbank Marketplace (http://marketplace.clickbank.net) and to take advantage of the recently introduced search feature. The results you get are ordered by popularity by default, which means that the first match will also be the top-selling product on Clickbank. Just browse around a few websites to get an impression which product could be your favorite.

Step 2: Product reviews

What do you do first when you want to buy a new car? You sure don’t go to the dealer and hand over your hard earned money right away. What you usually do is find a possible model and then look out for some tests or reviews in magazines or on the internet. And that’s exactly what you should do next.

Assuming that the product you have an eye on is the ebook “Sit, stay, fetch”, you would then go to your favorite search engine and type in the product title in quotes plus the magic word “review”. The results you’ll get may not all be appropriate, but you will eventually find some reviews on “Sit, stay, fetch”.

Hint: It is always recommended to read more than one review on a product as some people will promise you heaven on earth just to make a sale.

Step 3: Customer testimonials

It is quite common for most of the Clickbank products that customers send testimonials to the creator whether they liked the product or not (but would a good businessman really publish bad testimonials on the product website?!). Assuming that the product creator is an honest person those testimonials will be real and you can get quite a good impression how the customers are satisfied with the product they bought.

Hint: Most published testimonials also include the author’s email address or website. If you are skeptical about a certain testimonial then drop the writer an email and see if you are able to get a response.

Step 4: Bonus material

Of course you will primarily be interested in the product you buy, but it is always nice to have some bonuses that come with it. A list of bonuses, if any are offered, can most of the time be found at the bottom of the sales page. Just navigate to the website of the product and have a look at which additional goodies you will get when you buy.

Step 5: Refund policy

In October 2005 Clickbank announced an official refund guarantee for any product which enables you to get a full refund within 8 weeks after the purchase was made. After that 8 weeks the purchase is final and you cannot get your money back. To guarantee customer satisfaction, a lot of merchants offer a refund policy past that 8 weeks limit, some up to a full year. Others are even willing to give you a refund of 200% because they believe so much in their product.

Step 6: Other alternatives

While there are many really outstanding and excellent products available at Clickbank, there are also some that just cannot beat a hardcopy of a book, a retail software, etc. To be honest, why would you want to pay almost a hundred bucks for some ebook that is only 40 pages long and doesn’t contain half as much information as a product available at Amazon or retail stores that costs like 30 bucks?

Hint: The internet is the biggest information source available today and if you just spend some time searching you might find out that a valuable information you need could also be available for free on a website or message board.

Add Video To Your Website Or Blog To Increase Its Value

Over the years we’ve heard a lot about how to give your web site more value. At first everyone said to put lots of interesting information on your site and you would see a stampede of visitors come your way.

Then we were told to dress our sites and blogs up with logos, graphics, and photos. That helped to bring traffic, too.

Finally we were told to give your sites all the right keywords to bring in the utmost in search engine traffic. By now, that technique has been used just about everywhere it can be.

Now, the Internet is moving to a different phase. Increasingly, top sites are using video to increase their value and bring in lots of traffic. Think about the last time you logged into Amazon or CNN. You very likely were greeted with a professional-looking video that started up on the page and relayed a movie preview or news report.

In the past, you would have to hire a video production house to create, process, host, and post your video, all at a cost of thousands of dollars. But not any more.

Now you can have that same kind of professional video on your site or blog for a price that fits any budget. It’s relatively easy to create using low-cost equipment commonly sold for home use.

In the course I teach, I show students how to use Hollywood tricks to transform any space in your house into what looks like a National TV studio. You can do this for under $97, camera not inlcuded. Now that’s an advantage for your site or blog that you shouldn’t pass up.

What should your site or blog video be?

* Interview yourself or an expert, giving information that your visitors would find interesting.

* A demonstration of how to use your product or service.

* A high-tech, entertaining addition to your ebook or instructional CD.

We live in the television age, when just about everybody would rather look at a video that SHOWS them how to do something rather than have to read about it or listen to someone tell them about
it.

A video gives you much higher response and a far better informed customer base. When people really understand what you are offering and what you can do for them, making sales (often at a higher price) is far easier.

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling.

In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home. I don’t say that because I’m the owner, but a free blog host is very rewarding for a new blog. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog. It allows you to focus on your content and not the internal maintenance of the blog.

The best benefit of starting with a free service, is in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”.

Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful.

Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is.

A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, I am seeing a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily.

Regardless, these blogs are still updated weekly with multiple entries. Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries.

The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories.

You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or <a href=”http://www.zapcontent.com”>ZapContent.com</a>. Once submitted your articles can be picked up and published by others.

The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web.

The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. Stay keyword-focused.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring.

Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika.

Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits.

In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc.

When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.YourNewBlogDomainName.com”.

This way all returning visitors and new readers should not have any problem finding your new blog domain. Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.