KWFinder Review & Tutorial – The Beginner-Friendly Keyword Tool
Tired of Using Hard-to-Use Tools?
KWFinder has a Monthly Subscription of $29/Month, but they have a free 10-day trial.
The Pros List
The Cons List
What is it exactly?
KWFinder is a keyword research tool, developed by Mangools. It has a very nice interface at first glance. It looks clean, and simple to use. But does that mean its' features will suffer?
No. What amazes me about this tool, is how they managed to get the best of both worlds. Intuitive design, and powerful functionality. Behind its clean exterior and interface, it offers a one-click keyword difficulty system - with some integrated research options, rarely found on other keyword tools.
But how well does it perform as a traditional keyword research?
Traditional keyword research is using seed keywords to find the actual search terms your target audience is using, and analyzing those keywords to see which could provide the best ROI.
It involves looking at individual keyword phrases and evaluating both the monthly search volume and the overall strength of Google’s page 1 results.
How does KWFinder compare?
Firstly, it allows you to plug in a seed keyword to generate a list of related keyword suggestions, and even includes alternative research options to give you a different mix of results.
You can also quickly evaluate the overall difficulty of any keyword suggestion using either the reliable keyword difficulty score, or the built-in SERP analysis.
Finally, you can trim down and manage your results with the usual filter options, including monthly search volumes, specific modifiers and even keyword competitiveness.
As I mentioned before, one of the first things you'll notice about KWFinder is it’s user-friendly interface, which uses a flat design to display data in a easy-to-read format.
As a keyword tool that’s clearly aimed at bloggers and beginner SEO’s, I also think it does an excellent job at presenting a ton of otherwise confusing information.
And there's a darkmode now!
Accurate Search Volume.
If you have been in the market to find keyword research tools for a while, you may know what the Google Keyword Planner is. And if you've tried it out, chances are you're frustrated, by not being able to determine if a search volume is accurate or not.
Also, KWFinder actually does use data from Google's Keyword Planner, but uses its own internal calculations to make those high volume numbers into exact search volumes for each keywords.
The Benefits Of KWFinder Being Web-Based
Web-based tools are the future... For some applications.
Keyword research are tools where you need to be able to access the data at any given moment, and KWfinder does exactly that.
You can access it from any computer (or phone, but why?) with an internet connection and a web browser. This makes it so there aren't any issues regarding software compability and updates is not a problem at all.
A Diffculty Rating.
Easily the most in-demand feature of any keyword research tool at the moment is the ability to calculate a single keyword difficulty score for any given keyword.
KW Finder not only calculates a keyword difficulty score for any keyword (based on Majestic’s data), it also does a decent job at understanding what the numbers entails :
The color coding is a nice touch, making it easier to skim through keyword lists and pick out those low competition keywords at a glance.
The Bad Part of This : Not being able to calculate keyword difficulty scores for multiple keywords at once.
This feature isn't in KWFinder, because it would cause you to burn through your daily lookups too fast, which I'll explain in a bit.
Easily Check SERP Strength
The SERP preview appears when you select any keyword suggestion in KWFinder. It’s essentially your ‘page one’ analysis feature and works very similar to most keyword research tools these days.
Despite being a standard feature, there are a couple things that make SERP Checker stand out from the competition.
First of all, it’s nicely put together from a design standpoint. Super easy to take in and color-codes the data even more so than what you see inside KW Finder.
This is also where you can dig deep into the competition analysis. The “Manage Metrics” button will open up a whole new page of data for you to sift through and compare.
The SERP Checker is essential for manually reviewing keyword difficulty. Even if it's technically made into a different app, this feature is really important in your process of keyword research.
Overall, in combination with the keyword difficulty score I think most people will find the SERP Checker preview satisfactory in analyzing SERP competition.
Unlike most other SEO tools you find on the market nowadays, KW Finder uses a sort of “credit” system to limit the number of data requests any given user can make.
A basic package gives you 100 keyword lookups per 24 hours (a day).
It sounds reasonable right? It isn't.
The problem was that this limits included the SERP Evaluation (SerpChecker) too, so while you can safely lookup a keyword 100 times, you also can only use SERP Checker 100 times. Either you use it really sparingly on each keyword or use it multiple times per keyword, which would cause you to reach your limits quickly.
The problem with SerpChecker limits, is that it also directly determines a keyword score, so you could literally only check up a keyword difficulty 100 times.
Now this wouldn't be so much of a problem for someone who only needs to use it a few times a day, as opposed to a whole month's research in a single day.
Besides, this limit would reset the next day.
Capped Keyword Results
Probably one of the biggest drawbacks of KW Finder is the limited number of keyword results. Depending on your plan, results are capped at either 200 or 700.
This is especially limiting, if you compare it with other tools who manage to rake up more than 100 times more keyword results.
This is troublesome especially if you try finding that specific keyword, using filters and so, but instead gives you this image.
So is KWFinder for you?
KW Finder is an excellent piece of software that holds it’s own against the heavyweights in the keyword research arena. But while it’s the research tool of choice for some, it’s not quite a one size fits all.
If you’re just getting started with blogging and you’re still figuring out SEO – more specifically – keyword research, this tool will be perfect for you.
It’s by far the most intuitive keyword research tool I’ve ever seen, and it offers an application/platform that allows anyone to start researching their profitable, low competition keywords in a matter of minutes.
The one-click difficulty score feature will no doubt be one of the biggest reasons for beginners to start with this tool. This feature will save newbies a lot of wasted time going after keywords that are just too hard.
With the absence of more advanced metrics inside KW Finder, it almost feels like a deliberate move in order to appeal to more entry-level marketers. Of course, that’s not to say it doesn’t do the job well, because it does – it just feels more geared towards beginners in that respect.
If budget is your concern, KWFinder compares with some of the more popular keyword tools.
They offer a basic plan at $49/Month, while paying annually will give you a 40% Discount, which equates to about $29/Month.
If you’re on a really tight budget, you could always sign up for a month, use it every day and build up enough keywords to keep you busy for the rest of the year.
Remember that KWFinder has a 10-Day Free Trial for you guys to try the tool out.
If you run a full scale agency or you’re a heavy user of SEO tools, you may find KW Finder both a little too basic and potentially limiting for your needs.
Unless you’re using the highest package at 500 requests per day, heavy usage could have you banging your head on the ceiling before the day is out – especially if you’re working with a large team and multiple clients.
Overall it’s still an excellent piece of kit with plenty of strong attributes, I just feel like these limitations let KW Finder down as a high-level marketing tool.
Get KWFinder now.
KW Finder is an excellent keyword research tool that really simplifies the keyword research process in a way other tools just haven’t managed to do.
Despite a few small hiccups here and there, I liked KW Finder a lot and I can definitely see myself using it in place other tools.
As someone who’s go-to keyword research tool has always been Long Tail Pro, the user-interface is so refreshing to use and incredibly efficient at presenting large amounts of data in a relatively small space.
The additional research options do a good job at providing unique keyword suggestions without having to leave the tool. While it’s not a complete all-in-one tool, it’s a step in the right direction as far as I’m concerned.
With a few functionality tweaks – such as multi-tabbed research, batched difficulty calculations and customizable SERP Checker preview – KW Finder would almost be faultless as a traditional keyword research tool.
When it comes to competitor-based keyword research, it only makes sense in combination with other tools (like SEMRush) which won’t get you very far on a free plan. Something to consider if you’re more interested in that method of research.
The Pros List
The Cons List
Gives you almost everything you need for effective keyword research, all in one place.
One of the cheapest premium keyword research tools on the market right now but it is gradually getting more expensive.
It has an intuitive UI that makes it super easy to use, even as a beginner.
Multiple support options including a very responsive live chat support.